Marketing Content Specialist Bilingual
JOB TITLE: Marketing Content Specialist
LOCATION: Santiago
GENERAL DESCRIPTION OR PURPOSE OF THE JOB:
This role is responsible for supporting B2B customer experience marketing through strong data management, content coordination, and operational processes. The B2B Marketing Content Coordinator will partner cross-functionally to ensure marketing data, content, and inventory are effectively managed to support customer growth, sales enablement, and marketing performance.
RESPONSIBILITIES / ESSENTIAL FUNCTIONS:
CMS Content Management, Digital Execution & Analytics
Own and optimize content within customer-facing CMS platforms
Ensure content is accurate, current, aligned with brand standards and organized for an optimized customer experience
Manage promotions, track results, and performance reports.
Assist in creation of QR codes and UTM tracking.
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Inventory & Asset Management
Manage marketing inventory including digital and physical assets
Track lifecycle, usage, and version control of marketing materials
Improve inventory tracking processes
Lead coordination of marketing initiatives and track timelines and deliverables
Sales & Customer Support Enablement
Understand the needs of the reps to support their account growth through communication and response.
Support development of customer-facing collateral that will support revenue growth
Collaborate cross-functionally to execute marketing plans
JOB REQUIREMENTS/SPECIFICATIONS: Note that (i) computer literacy and working-level skill with the basic MS Office suite (Word, Excel, Outlook, Explorer), (ii) good verbal and written communication skills, (iii) good interpersonal skills, and (iv) the ability to work well both individually and in a team environment are default requirements for all Jostens exempt and salaried nonexempt employees.
Required:
BA/BS in Marketing, Business, Analytics, or related field
1?3 years of relevant experience
Experience with Drupal or Wordpress is a plus
Strong analytical, organizational, and communication skills
Experience with CMS, CRM, and analytics tools
Experience in collateral development and marketing communications preferred.
Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment
Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment.
Preferred:
Skilled in writing and editing content with attention to detail
Understanding of data/analytics
Strong analytical skills
Strong written and verbal communication skills
Strong in editing content
Excellent attention to detail
Excellent time management skills
Excellent organization skills with the ability to manage multiple priorities/tasks effectively
Other Benefits:
Weekly Payment
2 way free transportation in Santiago
Law Benefits
Complementary Medical Insurance
Pharmacy and Optic Center benefits
Internal Cooperative
Referral Program
Growth Opportunities